A rebranding of Night it Up, a vibrant 3-day outdoor festival. Night it Up features a variety of Asian drinks, street food and nightly performances by local talents. It captures the lively atmosphere of Asian night markets with its energetic and buzzing ambiance.
Duration
January - April 2021
Role
Brand Identity, Communication Design
Tools
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma
My goal was to rebrand Night it Up, ensuring that the visual identity across various media formats remained unified. These applications include, posters, information brochures, web and mobile screens, tickets and promotional items. Additionally, I had to create versions for both English and French where it applied.
My general approach was to have my design mirror the ambiance of Asian night markets. The three key words I kept in mind when designing were cheerful, buzzing and togetherness. With this in mind, I opted for a visual direction that is bright, eye-catching, and cohesive, aiming to capture the essence of Night it Up.
These fluid elements represents the food you would mostly see in Asian night markets, and the bright lights are reminiscent to the neon signs you would see throughout the streets.
Web and mobile applications
Promotional Items
signage