Bettr is a mobile app that acts as a platform for discovering ethical companies and engaging in conversations about sustainable choices within your community.
Duration
December 2 - December 16, 2021
Role
Research, UI/UX Design, Visual Design, Prototyping
Tools
Adobe XD
TEam
Nicole Lozano
Inspired by Patagonia, the challenge is to design a mobile app that informs a consumer segment about brands who support living wages directly benefitting workers and their families. The solution must create a way to view measurable impact and/or progress.
Discover brands, track impact, and gain ethical knowledge with Bettr. Assessing human rights, transparency, worker empowerment, and environmental management, the app provides a comprehensive platform for exploring responsible options.
View Prototype01
browse brands
Discover brands matching your style, support local businesses, and engage with your community. Explore brand profiles to understand their environmental and social responsibility efforts.
02
self-evaluate
Evaluate your personal impact by inputting the stores you shop at and discover ways to improve your habits towards a more sustainable lifestyle.
03
Learn
Be well educated on ethical practises by scrolling through the ‘Learn’ section of app to view videos and articles.
04
engage with the community
Join discussions and actively participate in the 'Community' page. Save and share content with others to foster knowledge sharing and collaboration.
05
Participate
Sign petitions advocating for corporate model changes to drive positive transformations and promote ethical practices.
By addressing the pain points and needs of our potential users, we discovered that affordability and awareness are key challenges in the perception of ethical companies. Our solution includes providing information on fair worker compensation, a curated list of affordable ethical brands with price filtering, educational resources for change, and discount opportunities.
For our prototype, we chose Adobe XD as our design tool. Our focus was on creating a user-friendly interface that presents information in a simple and concise manner, avoiding overwhelming users at first glance and encouraging their continued engagement with the app.
In the final stage of our design process, we developed a comprehensive style guide that comprised of the visual elements of our application, as well as the overarching brand guidelines.
Scheduling tasks was crucial for us in delivering a polished final product due to time constraints. We evenly distributed tasks like wire-framing, designing, and prototyping among our team members, this ensured efficient collaboration and a well-rounded finished outcome.