A corporate rebrand for Museo Pambata, a children’s museum that aims to encourage children, students and families to engage in their senses fully. This rebranding concept includes a refreshed logo, dynamic elements, stationery, and promotional materials.
Duration
January - April 2022
Role
Brand Identity, Research
Tools
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma
Established in 1994, Museo Pambata is one of the first children’s museums in the Philippines. It offers interactive experiences where children engage in playful learning activities. It promotes exploration of themes and concepts through collaborative, interactive approaches as an alternative to formal learning.
View full brand guideThis logo symbolizes Museo Pambata's playful, interactive, and collaborative essence with a bouncing ball illustration. Its hand-drawn style evokes youthful creativity, resembling drawings on paper or colouring books.
The italicized initials 'M' and 'P' embody play and movement, while the arches represent 'Welcome Arches,' a common Philippine structure symbolizing a warm invitation.
These colours are inspired by the museum’s rainbow painting at the front of the entrance making it one of the most recognizable marks of Museo Pambata.
Every fluid element conveys Museo Pambata's core values: play, imagine, discover, and explore. Play acts as the link between imagination, discovery, and exploration, connecting each element when forming a pattern.
advertising
Business cards and badges
Promotional items